GM: Customer Experience & Loyalty - Rip Curl - ExecutiveCareer

First listed on: 16 October 2020

 GM: Customer Experience & Loyalty

About Rip Curl...

Rip Curl is a brand for, and about, the crew on The Search. The products we make, the events we run, the riders we support, and the values we strive to uphold… this is all part of the Search that Rip Curl is on. 
Rip Curl, the Ultimate Surfing Company.

About the role...
As we look to achieve our vision of being the Ultimate Surfing Company we have created a new position of GM Customer Experience and Loyalty to strengthen existing customer relationships, attract and obtain new loyal customers and create the most valuable, innovative and differentiated customer experience in the surf industry.
Overall objectives and responsibilities of this role include;

  • Create Rip Curl’s global CX strategy across digital, retail and wholesale
  • Oversee the development of Rip Curl’s Customer Data Platform and personalisation strategy
  • Lead Rip Curl’s CRM and customer loyalty programs including the creation of loyalty programs based on strategy and in line with Product category targets
  • Work collaboratively with group executives in establishing our CX strategy for leading a customer centric mindset across Rip Curl group
  • Grow our customer database and associated revenue, through genuinely understanding and engaging customers.
  • Drive a data driven culture, utilising data to drive and/or support product design, innovation and marketing initiatives
  • Improve understanding of customer segmentation across all product divisions

About you...
You will be qualified across Marketing, Digital or Communications with a strength in data analytics, loyalty and customer experience. You will have lead a Customer Experience transformation and strategy and have strong examples of how your programs and initiatives drove sales and increased engagement across customer segments. Ideally you will have experience across different customer segments within retail, wholesale and online and have a deep understanding of trends and analytics of customers in this space. We would love you to share our vision of being the Ultimate surfing company through your passion for the surf lifestyle and Rip Curl as a brand.

How to apply...
Interested in joining us on our Ultimate Surf Company Vison? Submit your CV here and join us on The Search.