Veteran television and marketing executive James Warburton has been named the new Chief Executive Officer of V8 Supercars, commencing at the beginning of June.

Mr Warburton has long been held as the man responsible for reversing the flagging fortunes of the Seven Network, where he was ultimately promoted to the position of Chief Sales Officer in 2008.

In early 2012 Mr Warburton took the challenge to run Network Ten and held that position until February this year.

In announcing the appointment V8 Supercars Director Andrew Gray said:

“James is an ideal fit for this role given his extensive track record in the television, sales and commercial fields; as well as his strong knowledge of the sport. He is incredibly well credentialed and enjoys support from a wide cross section of business leaders as the right person for the role.”

“It is a great honour to be leading this sport into its next phase of growth. As a life-long fan of the Championship I've never seen better on track action than the start to the 2013 season and the teams and the sport should be congratulated for the seamless and professional roll out of the car of the future. I can’t wait to rip in," Mr Warburton said.