Microsoft has launched its latest video-gaming console, the X-Box One, and managed to sell over one million units in the first 24 hours.

The technology giant is touting the massive figure as the “biggest launch in Xbox history”, setting a new record for the companies and bringing in a very healthy financial return as well.

The new console has sold out at many sites in the 13 countries it is being offered.

Players have certainly been eager to get their money’s worth, many plunging headlong into the higher-resolution world with no plans to resurface anytime soon.

Statistics from Microsoft say over 60 million zombies have already been killed in the game “Dead Rising 3” and over 4 million miles have been driven in “Forza Motorsport 5”.

“Seeing thousands of excited fans lined up to get their Xbox One and their love for gaming was truly a special moment for everyone on the Xbox team. We are working hard to create more Xbox One consoles and look forward to fulfilling holiday gift wishes this season,” said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy, Xbox.

The new Microsoft console release follow on the tale of a similar launch by Sony for their Playstation 4, which sold more than a million units in its first 24 hours too – despite being launched in 11 fewer countries than the Xbox.